Facebook tips & tricks to amplify your message

We want you to get the most out of the #CanadianDream #PitchChallenge. Below are four tips we use to maximize your social engagement on Facebook

1. When should I post? 

Schedule Facebook Posts for Tues – Thurs at 1pm

  • Schedule your post. Pick the time/date that you think will get the most traction (and avoid posting on evenings or weekends). 

  • Optimal days: Tuesdays, Wednesdays and Thursdays

  • Optimal times: Between 12pm and 4pm.  

2. What should I write?

Keep it short and sweet. 

  • Shorter is better. One good sentence or two brief sentences is the sweet spot. 

  • 40-character Facebook posts receive 86% more engagement over others. 

  • 80-character Facebook posts receive 66% more engagement over others.

  • Facebook posts asking questions between 100 to 119 characters drive more engagement.

How should I use tags? 

  • Don’t use more than three tags in your post (you can always add an extra tag later in a comment to your post)

3. Keep it entertaining and under 90 seconds.

  • Your video should be succinct and engaging. No umms, ahhs, or awkward pauses.

  • Pitch videos under 90 seconds tend to capture the most social media engagement.

  • Longer can work too, but the better it will need to be. Or people will tune out.

  • Even with professional video and crystal clear audio, keep it brief and high level.

  • Remember that emotions are contagious. Share your passion and excitement for what you’re building!

4. Where should I upload my video? 

Upload your video directly to Facebook.

  • Sharing a Youtube link gets drastically lower traction than uploading directly to Facebook.

Additional tips

  • Avoid using weblink or url in your post (you can share it later in the comments). 

  • Write something that conveys excitement for what you’re sharing – it's your friends and family that will be will the "first adopters" of your post. As they click, like and share, Facebook's algorithm will learn that your video is interesting and share it with more people! 


5. Why should I share my video? 

Sharing your vision helps attract resources. 

  • Social media is the perfect avenue to gain exposure and #CanadianDream #PitchChallenge is the perfect platform for amplifying that exposure. 

  • Participating allows your friends and family to support your vision by liking, sharing and commenting. This amplifies your message. The more people that know what you’re working on, the more resources you will be in a position to attract. 

  • #PitchChallenge is essentially a platform to help you increase your exposure to new opportunities to build, finance, sell, partner, or grow your business. 

  • As an added bonus… our judges are watching!


More tips and tricks coming to your inbox. Stay tuned!